Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.
The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing research & analytics, marketing communications, professional selling, to digital and social media marketing, and small business planning. Gain important insights into today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.
A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.Program Standards
Upon successful completion of the program, a graduate will:
Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.
Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.
Our core business diploma programs provide first year students with an understanding of the fundamental business disciplines. Second year provides the specialized framework to launch your career through your specialization.
Our program is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.
Your marketing training will open doors to a wide range of career opportunities including marketing co-ordinator, marketing assistant, product consultant, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.
If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.
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Watch the video "Marketing Grads Give Back" to hear what our graduates are doing now.
Media, Public Relations & Marketing Success Stories
Humber Takes Second Place at OCMC 2019
Thu, November 28, 2019
Humber returned from the 2019 Ontario Colleges’ Marketing Competition (OCMC) in November with a second place overall victory.
Business Marketing Grad Becomes SEO Specialist and Author
Wed, October 09, 2019
Now an SEO Specialist, Matais speaks about his career success and choosing an education at Humber to deepen his understanding of marketing.
No news at this time.
Faculty of Business Events
Last Day of Classes
Fri, December 13, 2019
Faculty of Business News
Students Connect with Employers at First Annual Fall Career Fair
Wed, November 27, 2019
The Faculty of Business Work-Integrated Learning Centre hosted a successful career fair on October 29th at Toronto Grand Convention Centre.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.