Humber’s Fashion Management graduate certificate program prepares you to work in the dynamic fashion industry and focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.Learning Outcomes
Upon successful completion of the program, a graduate will:
Analyze the changing face of the Canadian Textile and apparel industry in context with shifting global sourcing and manufacturing centres.
Determine strategies and formulate a production plan for developing new fashion/cosmetic/fragrance products that are consistent with evolving market needs using Supply Chain Management principles.
Strategically analyze the process of brand development, market positioning and new fashion/cosmetic/fragrance trends, and evaluate potential impact.
Determine entrepreneurship strategies in both large and small companies.
Develop replenishment processes for product inventory and develop pricing and market positioning strategies which take into account competitive pressures, manufacturing costs and corporate objectives.
Create visual merchandising promotional images using specialized industry software.
Formulate a strategic business plan based on the ever changing face of retail operations, and conduct primary research on market and manufacturing conditions in order to determine existing and potential levels of activity for particular fashion and cosmetic products.
Evaluate the types of multi-channel retailing methods and determine the most optimum strategic mix for an organization.
Evaluate product marketing in an international market.
Prepare and deliver a sales/marketing/promotional presentation.
Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful creation of a new product.
Develop strategies to establish working relationships with clients, customers, suppliers, manufacturers, distributors and promotional agencies which maintain and strengthen their loyalty to his/her organization.
Gain first-hand experience in the industry with a four-week (160-hour) work placement which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.
Watch this video to hear what Humber students have to say about working with window installations.
Watch this timelapse video of Humber students creating the Demure Domestic Diva display!
Watch this video to get an inside look at Humber's "Culture Days - Fashion Through The Ages."
Several third- and fourth-year Fashion Management classes are delivered in Humber’s Fashion Institute. The Fashion Institute is located at Lakeshore Campus and is a hub of activity for fashion students. It is a lively, charismatic place, buzzing with students exchanging ideas, be it in the lounge, computer lab, or anywhere else that inspiration might spark. The street level, store front window facilitates merchandising.
The building comes equipped with mannequins, rolling racks, hanging fixtures, shelving units and all manner of things the students might need to create real-world mock-ups, including a boardroom with a dropped ceiling for hanging merchandise. Students learn to work with a budget to design, source materials, and build their own space.
The Fashion Institute’s front window facilitates merchandising. Students pitch ideas for the window display through the fashion photo-styling course. Selected projects get transformed into stunning window displays.
The Association of Fashion Business Students (AFBS) aims to provide a connective environment that links students with the industry, as well as supports and encourages fashion forward thinking.
"I cannot speak highly enough about this program. It provides hands-on knowledge of the fashion industry and necessary skills for any field within the industry. The courses are taught by professors who have years of experience and are both knowledgeable and supportive. It is only thanks to the program that I got a job at HBC literally 2 weeks after writing my finals!" – Ola
According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years.
Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management.
|START DATE||LOCATION||STATUS||INTERNATIONAL STATUS|
Watch the video on the "Fashion Comes Home" event to learn about Humber's networking opportunities.
Fashion & Esthetics Success Stories
Fashion Management Students Tour Exclusive Exhibit at The Gladstone Hotel
Mon, November 25, 2019
Fashion students attended an exclusive tour of Hard Twist, an annual exhibition of contemporary textile and fibre art at the Gladstone Hotel.
Humber's Eco Closet Event Offers Sustainable Choices And An Important Message
Fri, November 22, 2019
The second annual Eco Closet event held in the IGNITE concourse featured clothing, accessories, and shoes donated by the Humber community and beyond.
Student-Made Art Turned Into Mode Art
Fri, November 22, 2019
Every year fashion students create a vision of what the fashion show theme evokes in them and then print and mount their creations to be judged.
No news at this time.
Faculty of Business Events
Last Day of Classes
Fri, December 13, 2019
Faculty of Business News
Students Connect with Employers at First Annual Fall Career Fair
Wed, November 27, 2019
The Faculty of Business Work-Integrated Learning Centre hosted a successful career fair on October 29th at Toronto Grand Convention Centre.
Metro Info Session and Work-Integrated Learning Opportunities Event a Success
Fri, October 04, 2019
On Friday, September 27th, the Faculty of Business Work-Integrated Learning Centre welcomed four industry professionals from Metro.
Humber Partners With GTAA for Future Immersive Learning Opportunities
Thu, October 03, 2019
On September 26th, the Greater Toronto Airport Authority (GTAA) hosted an Open House for work-integrated learning representatives.
The DBSA Organizes Another Successful TechWeek
Mon, September 30, 2019
A big shout-out to our DBSA team and our presenters for making this Fall’s TechWeek series a huge success!
Canadian Diplomat Speaks to Students about her Posting in Afghanistan
Thu, May 09, 2019
This April, Professor Jasteena Dhillon hosted a Fireside Chat with Eileen Olexiuk.
Ms. Olexiuk was the first Global Affairs Canadian diplomat to be posted to Afghanistan after the fall of the Taliban regime in 2001. In a dangerous time in the region, she addressed issues with courage and conviction, including speaking out on torture and abuse taking place in Afghan prisons. 4th-year Paralegal Degree Student - Krystina Lau co-organised this event, that was attended by students and faculty from International Development, Liberal Arts and Community Development.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.