Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy.
You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.Program Standards
Upon successful completion of the program, a graduate will:
Formulate a marketing* plan that will meet the needs or goals of a business or organization.
Develop an integrated marketing communications plan * for a product*, concept, good and/or service based on an identified market need or target.
Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond to evolving market needs.
Develop strategies for the efficient and effective placement/ distribution of products*, concepts, goods, and services that respond to evolving markets.
Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
Evaluate the viability of a concept, product*, good and/ or service in a local, national or international markets.
Conduct market research* to provide information needed to make marketing* decisions.
Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
Develop strategies with clients, customers, and consumers* and others to grow and maintain relationships.
Develop learning and development strategies and plans to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
Apply the principles of business ethics and corporate social responsibility to business decisions.
Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete.
Roles in these placements have included Media Planner, Digital Strategist, Client Strategist, Media Manager, Analyst, Account Manager, Marketing Coordinator, Brand Associate, Social Media Planner, and much more. Past placement companies include:
Is This Program Right For Me?
Gain Skills that Employers Want
Our goal is to make sure you are career-ready when you graduate. That's why we teach marketing skills that employers want in their new hires. In this program, you'll be introduced to cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, as well as focus groups. Become confident with essential marketing practices like marketing communications, digital planning and measurement, analytics, content management, and much, much more.
What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.
Learn From Industry-expert Instructors
Not only will you gain essential marketing skills, but you'll also learn from professionals who live and breathe Marketing. Our faculty are all industry experts with years of experience working in a number of capacities in the marketing field. Past and current faculty job titles include manager, senior legal council, director of operations, COO and chief marketing officer from some of the leading national agencies and brands. With a passion for teaching and marketing, our faculty prepares students to graduate career-ready.
Projects You'll Work On
This program utilizes in-class learning activities, such as lectures, discussions, exams, quizzes and learning exercises. But learning isn't just limited to the classroom or even the Humber campus. You'll be involved in hands-on projects that mimic the roles and responsibilities of marketing professionals, like working on creating a fully integrated marketing plan, sales simulations, market research, drafting creative briefs, determining the financial viability of entering a new market, and more.
Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.
Career Search Assistance
Not only will you be prepared for a job in marketing, but you'll also learn skills that will help you secure that job! The curriculum covers soft skills, such as preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Throughout the year, internships and jobs will be posted on our job portals giving you the opportunity to find the work placement opportunity that aligns with your career ambitions.
Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.
Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many global agencies and brands. Our graduates work as:
Watch the video of the "Salesville Sales Simulation" to hear about the interactive simulation.
Humber Takes Second Place at OCMC 2019
Thu, November 28, 2019
Humber returned from the 2019 Ontario Colleges’ Marketing Competition (OCMC) in November with a second place overall victory.
Business Marketing Grad Becomes SEO Specialist and Author
Wed, October 09, 2019
Now an SEO Specialist, Matais speaks about his career success and choosing an education at Humber to deepen his understanding of marketing.
SAS Launches SAS-Humber College Joint Certificate in Marketing Analytics on Acclaim
Fri, September 20, 2019
In a milestone agreement, SAS has launched the SAS-Humber Joint Certificate Badge on acclaim.
Upon graduation from the Marketing Degree, grads will earn an SAS Certificate in Marketing Analytics. This is very exciting news as now The Faculty of Business is the only Polytechnic Degree in Ontario to have this type of certification. Thank you very much to Dr. Na Sui and Dr. Youssef Youssef for helping to facilitate this partnership.
No news at this time.
Faculty of Business Events
Last Day of Classes
Fri, December 13, 2019
Faculty of Business News
Students Connect with Employers at First Annual Fall Career Fair
Wed, November 27, 2019
The Faculty of Business Work-Integrated Learning Centre hosted a successful career fair on October 29th at Toronto Grand Convention Centre.
No news at this time.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.